Career Opportunities in Corporate Communication

Dr. Satyanarayana Pattnaik

Globalization of economy is the basic trend of 21^st century. In this age of globalization, most of the academic discussions concentrating on communication management. This is important in the application of marketing techniques and overall development in the industry. The purpose of communication management is the accessibility of information flow from top management to bottom and vice-versa. It will be effective only when all parties (both internal groups as well as stakeholders) in the organization should be communicate and transfer the necessary information meaningfully and resourcefully. Communication is the cornerstone function of every organization to build up its status in the corporate world as well as its stakeholders. Communications is one of the most important link between an organization and the public. Communication generating from an organization and going out of its various audiences­­ – whether within or beyond – is termed as corporate communication.

Communication is the key factor in the creation, implementation, monitoring and reporting on all corporate activities. Through communication, stakeholders understand company’s purpose, goals and values. Communication also aimed to influence employee’s attitude toward the workplace loyalty and pride in the company in which they are working.

Major companies are considered communication as an effective tool to intensifying its scope and rationalizing its service. They have renewed their communication strategy to expand their business empire. Leading organizations have their own communication team with efficient communicators who are responsible for communication function with various national and international organizations.